Limelight opens with a marketing blitz

limelightnewsThere is a major campaign going on in the Rockville area, and if you work for Sandy Spring Bank or have done any of the following – taken the metro, seen  a movie, eaten at Mama Lucia’s or the Lebanese Taverna,  or worked out at the Aspen Hill Club – you probably know all about it and a man named Jan Stewart.

Stewart is not running for political office, although he promotes with the intensity of a seasoned pro . By day he is an attorney, specializing in estate planning law. He is also Producing Director of Limelight Theatre, and is launching his new company with a five performance run of Closer than Ever in the Jewish Community Center, Rockville, MD,  May 8 – 16.

Hardly a man to let a recession get him down, Stewart is betting that audiences want  good shows for around $25, and musical performers need more chances to work. With opening night this Friday, he and his supporters are about to find out if their bet is paying off.

Meanwhile, the promotional flurry continues. Showcards  adorn pizza boxes , and waiters hand them out to diners, and Stewart’s Ambassadors continue spreading the word. It’s paying off, Stewart tells us. As of last week,  more than 100 people had booked the opening alone –  and he’s already planning next season’s productions.

hub1A  second new company makes a quieter debut this month. The Hub Theatre, under the co-artistic direction of Maggie Ulmer and area actress Helen Pafumi, opens May 16th with Doug Wright’s The Pavilion at 1st Stage in the Tyson’s Corner area.

Related:

Closer than Ever

The Pavilion

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