The Kennedy Center celebrates turning 40 with MyTix, a generous ticket discount program
This month, forty people will win a pair of tickets to Les Misérables, and others will be able to take advantage of deeply discounted tickets, thanks to the generosity of Kennedy Center Chairman David M. Rubenstein and his wife Alice Rubenstein. Called MyTix, and launching today, the program promises to hold ticket giveaways and other discount offers for every Kennedy Center-presented performance this season for patrons ages 18–30 and active duty members of the armed services.
MyTix membership holds many benefits. After registering at kennedy-center.org/mytix, MyTix members can build an online profile where they may indicate genre preferences, sign up for a bi-weekly newsletter and ticket alerts, join the MyTix online community through Facebook and Twitter, and have access to other benefits such as discounts on food and beverage service and at the Kennedy Center Gift Shops. MyTix members will have opportunities to win complimentary tickets to Kennedy Center events throughout the season via online giveaways. Members are eligible to win up to two free tickets per performance for a maximum of three engagements per season.
The Rubenstein Arts Access Program features The Millennials Project—a strategic and concerted programming effort to build audience members aged 18-30; the Center’s new MyTix initiative; and arts education programs for teachers and students grades K-12 that bring arts into the classrooms across the United States, including the Any Given Child initiative that is currently working in Sacramento, California; Springfield, Missouri; Portland, Oregon; Las Vegas, Nevada; and Sarasota, Florida.