Why should sports teams have the exclusive on fantasy team matchups? Why not allow theatre fans to form companies, be their own creative directors and cast their own productions? Such questions were raised by theatreWashington staff, and, in their usual swift style, answered by the creation of A League of Our Own.
Rather than issue a nationwide press release, theatreWashington representative Chad Childress chose, for some unknown and, quite frankly, bewildering reason, to give an exclusive interview to DramaUrge, a small review site which rarely finds itself in the breaking news business. In an early morning meeting today, Mr. Childress described the initiative as a marketing tool for theatres to reach out to disaffected patrons and put fans and fannies back into seats.
Mr. Childress said “Every theatre fan wants the twin thrill of picking a great cast and running a great company; now they can do both.” The spokesman added that while the initiative is expected to attract the older theatre enthusiast, “we expect the younger, DIY crowd to find the experience exciting.”
Fantasy companies are being formed as we speak. To get in on the action before your favorite performers are taken, you’ll want to head over to DramaUrge for the rules, listing of the highly coveted prizes and the link to the competition’s Web site.
One of our favorite arts marketing sources, You’ve Cott Mail, has released some other, rather unexpected news today as well.